Management Philosophy/Guidelines/Representative Greetings/
Our aspirations
Mission Statement Management Philosophy
Daily Service Net values interaction with customers.
We aim to be a service company that enhances the convenience of stations and local communities.
Guiding Principles Guidelines
We respond to the needs of our customers with a smile.
We will create a bright, free, and rewarding company.
We take on the challenge of changing times with responsibility and pride.
President’s Message Message from the President
We want to be a service company that creates the future of “life” and “travel” for customers.
Our company was established in 2000 as a company of the JR West Group, originating from the Kiosk station and the convenience store "Heart-in", and provides products and services to customers who use the station for everyday "life" and "travel" for commuting and going to school.
As the needs of our customers change every moment due to changes in the social environment and other factors, the products and services we require are diversifying. In our main businesses, the CVS business, the souvenir business, the tenant business, and the beverage vending machine curico business, we have been working to respond to various changes, including the implementation of various sales measures and business alliances in cooperation with our business partners, but in order to further enhance customer value, we are also pursuing new challenges beyond our existing business domains, such as entering the craft beer business and fitness gym business and developing unmanned vending machines.
From now on, for customers.
With safety and security as the top priority, we aim to be a company that continues to take on challenges in cooperation with various stakeholders.
In addition, the business of the hotel specializing in accommodation was succeeded on April 1, 2025 to JR West Via Inn Co., Ltd., which entrusted the operation of the Via Inn Hotel.
President & CEO
Our Purpose Our aspirations
We want to be a service company that enhances the convenience of stations and local communities
01 Our aspirations (What the JR West Group aims to achieve)
People, towns, and society
Evolving the connection,
Move your heart. Move the future.
We,
We will continue to pursue safety and security.
I will continue to increase.
People and people, people and towns, people and society.
Connecting in real and digital places.
We will solve regional issues starting from West Japan.
Create a sustainable and vibrant future, and create a life that each and every person in the future envisions.
We will work together with various partners.
Please refer to here for the JR West Group's vision.
Videos are also available.
02 What we want, direction we should aim for (in the food and beverage business)
By creating new added value through collaboration and challenge, we will create the future of our customers' lives and journeys.
03 Major Initiatives
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Further charm of station Naka
Efforts to IncreaseWe will provide products and services that meet the diverse needs of our customers, and make station Naka facilities and stores more attractive.
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Challenge to New Business Areas
We aim for further growth by expanding into new business fields that are not directly involved in transportation.
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Customers with Digital Strategy
Strengthening our connection withIn cooperation with the JR West Group's digital strategy, we will use digital technology to expand our contact points with customers and provide more convenient and comfortable services.
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Aiming to coexist with the community
Excavation and expansion of local productsWe will grow with the community by discovering local specialty products and attractive products and expanding sales channels.
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With digital technology
Improve productivity and reduce laborWe will incorporate cutting-edge digital technologies to improve operational efficiency, and implement initiatives to achieve high productivity with fewer people.
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Sustainability
Thinking about managementWe will promote environmentally friendly and sustainable management throughout the supply chain.